About
The Real DG.
Do good, if you're doing it well. That's the whole idea. I'm Emma Cantrell, and I help businesses and small charities find a way to have a real impact in their community and society, then show it.
Throughout my career in the non-profit sector I have been continually motivated by working with others — large corporates, fast growing start-ups, business owners and individuals — to find ways they can do good and do it well.
Today I'm CEO of First Days Children's Charity, where I've used AI tools to change how we run day to day. I built this library because I kept being asked how, and because I think charities deserve practical, honest guidance rather than hype or fear.
Why REAL DG?
"Do gooder" was being used as an insult. I took it back, made a thousand t-shirts in 24 hours, and the name stuck.
My partner, Lewis, started calling me The Real DG after the t-shirts went viral. It was funny for a moment or two, but the concept and meaning stuck.
A few years later, naming a business designed to help businesses do good and make it work for them, REAL DG simply summed it up. Over two decades of experience later, here we are.
Want help with something specific?
Start with a resource, or come and talk to me about working together.
Prefer email? emma@realdg.co.uk